Based on my prior posting “Ranking .info domains (or Does Google Hate .info?)” there was some concern about how the .info domain may fare in the world of search. I am happy to report back that it appears that the initial thought that it may just take a little longer in some cases was correct.

The site being discussed in the previous post has come into its own in the last few weeks. It still is not dominating the rankings or anything, but is making a nice climb. It has gone from debuting about a month ago in the rankings (finally) in the 180 or so spot up to currently hovering on the second page for its main keyword phrase and page one for some long tail keywords. I am hoping that this upward momentum continues in the near future and the first page and top 3 slots that were my target with this site will be reached.

There is also additional news to discuss about the .info domain experience here. Based on continuing to see other .info sites rank well and then finally seeing some movement on this one, another .info domain that I had picked up was given a few pages of content, hit with some backlinks, and it has now in a much shorter time (not quite a couple months) consistently been showing on page 2 of the search results. Now, nobody starts out here to make it to page 2, but just like with the other site, it appears that after a little initial problems, the sites are starting to move up the rankings.

Based on this experience, in my most recent domain purchase batch there was another .info in a great niche that has low competition and high search volume that we are going to try to go after. So, for now at least, it looks like it may be safe to keep the .info domain around as a possibility if all the main .com, .net, and .org tld’s for your keyword choice are already gone and the competition is low to moderate.

One of the things that I believe has helped to move both the first site and to get the second site moving more quickly has been the use of a new backlinking focus and strategy that seems to be working very well so far.

In some future posts, this backlinking plan will be discussed in more detail, especially focusing on the tools that have been used to achieve the results on these and other sites.